The WOW Effect on Sales and Business Development

Written by Jasmin Bergeron.

The WOW Effect on Sales and Business Development

The WOW Effect on Sales and Business Development

One of the great challenges for sales advisors is establishing, fortifying and maintaining long-term relationships with clients, once the client’s, organization’s or advisor’s objectives have been met. This is a big hurdle! Moreover, all clients and advisors are different, making it difficult to forge high-value relationships. Success requires certain interpersonal skills and qualities, in communications as well as salesmanship. The WOW Effect in Sales and Business Development! Conference was built with this perspective in mind.

This presentation is based on practice and interaction, laced with humour. It was designed in conjunction with several outstanding sales advisors who have set themselves apart through their success with customers. Jasmin presents principles, examples, testimonials and exercises that you’ll be able to put into practice quickly, to make your learning experience as rich as possible!

Now, let’s take action!



The WOW effect in sales!

  • Innovative practices to create a WOW for your clients
  • Boosting your credibility
  • Managing expectations and impressing clients
  • The impact of first and (particularly) final impressions

Building your client base

  • Positive effects of a broad-based offer
  • Top business development strategies
  • Studies of consumer psychology

Enhancing customer loyalty

  • Seven key factors influencing client loyalty
  • Effective and time efficient follow-up techniques
  • Innovative strategies to improve customer loyalty

Solid tips for success

  • Principles and tools to enhance your offer’s appeal
  • Strategies for defusing client objections
  • Great tips for closing sales more easily—without pressure!

Conferences and accredited training sessions