Bergeron, Jasmin and Lova Rajaobelina (2009), L’impact de l’empathie sur la confiance, la satisfaction et les intentions d’achat des clients dans le secteur financier , 77 th Congress of the de French Association of Knowledge (ACFAS), May 11-15, Ottawa, Canada.

This paper won the "Best Paper Award" of the ACFAS conference "Relational Marketing and Collaboration "

Rajaobelina, Lova, Jasmin Bergeron, and Line Ricard (2009), Proposition d’un modèle des antécédents et des conséquences de la confiance en ligne : Le cas des services bancaires en ligne, International Business Information Management Association (IBIMA) , January 4-6, Cairo, Egypt.

Duriff, Fabien, Michèle Paulin, and Jasmin Bergeron (2008), Descriptive meta-analysis of Macneil’s contractual norms, Proceedings of the Summer Conference of the American Marketing Association (AMA), August 8-11, San Diego, California, USA.

This paper won the « Best Track Paper - Services Marketing» »

Ferguson, Ronald J., Michèle Paulin, and Jasmin Bergeron (2008), The Service Experience and Customer Loyalty Among Surgical Patients, Proceedings of the Annual Meeting of the Academy of Management, August 8-10, Anaheim, California, USA.

Ricard, Line, Fabien Durif, and Jasmin Bergeron (2008), Mieux connaître ses clients : identification des principaux moyens : Une étude exploratoire dans le secteur financier, Annual Meeting of the Tunisian Marketing Association, May 2-3, Gammarth, Tunisia.

Bergeron, Jasmin, Jasmin Roy, and Jean-Mathieu Fallu ( 2007 ), Les antécédents et les conséquences de la surprise positive dans l’industrie financière, Proceedings of the23 rd Congress of the French Association of Marketing, May 31 to June 1st, Aix-les-Bains, France.

Fallu, Jean-Mathieu, Jasmin Bergeron, and Jasmin Roy (2007), Processus de formation de l’impression, primauté et récence dans un contexte de vente relationnelle, 75th Congress of the de French Association of Knowledge (ACFAS), May 1-11, Trois-Rivières, Canada.

This paper won the "Best Paper Award" of the first conference
"Relational Marketing and Collaboration "

Roy, Jasmin et Jasmin Bergeron (2005), La surprise dans l’industrie financière, 73rd Congress of the de French Association of Knowledge (ACFAS), May 9-13, Chicoutimi, Canada.

  Bergeron, Jasmin (2004), “Enhancing Customers’ Purchase Intentions and Positive Word-of-mouth in the Banking Industry”, Proceedings of the Conference of the Asia-Pacific Advances in Consumer Research, 13 au 15 mai, Seoul, Korea.

  Sénécal, Sylvain et Bergeron, Jasmin (2003), “The Effect of Objective and Subjective Knowledge on Consumers’ Curbside Recycling Participation”, AMA Marketing and Public Policy Conference, 29 au 31 mai, Washington, DC, USA.

Cleveland, Mark; Babin Barry J.; Laroche, Michel; Ward, Philippa et Bergeron, Jasmin (2003), “Through the Eyes of the Beholder: Gender Differences in the Product Knowledge-Experience-Evaluation Relationship”, Society of Consumer Psychology Winter Conference, 20 au 22 february, New Orleans, LA, USA.

  Bergeron, Jasmin; Ricard, Line et Perrien, Jean (2001), “Relationship Marketing: The Role of Client Knowledge, Service Quality and Expertise”, Proceedings of the 9^th International Colloquium on Relationship Marketing, 24-26 septembre, Montréal, Canada.

Blanchard, Mélanie; Ricard, Line et Bergeron, Jasmin (2001), “Account Managers’ Knowledge of Corporate Customers: Developing a Measurement Scale”, Proceedings of the 9^th International Colloquium on Relationship Marketing, 24-26 septembre, Montréal, Canada.

  Bergeron, Jasmin; Ricard, Line et Perrien, Jean (2001), “Recognizing Differences Between French and English-Speaking Canadians: Key to the Implementation of Relationship Marketing in the Commercial Banking Industry”, Royal Bank Research Seminar, 28-29 septembre, Montréal, Canada.

Bergeron, Jasmin et Sénécal, Sylvain (2001), “How Can Retailers Increase Online Customers’ Loyalty: An Exploratory Study”, Hawaii Conference on Business, 14-17 juin, Waikiki, Hawaii, USA.

Bergeron, Jasmin; Ricard, Line et Perrien, Jean (2001), “Comment les banques peuvent-elles augmenter la fidélité des clients commerciaux?”, Actes du 17^eme Congrès de l’Association Française du Marketing, 22-23 mai 2001, Deauville, France.

  Bergeron, Jasmin et Ricard, Line (2001), “L’approche relationnelle dans le secteur hôtelier : fidéliser les consommateurs dans un marché compétitif”, Actes du Congrès de l’Association Canadienne des Sciences Administratives, 26-29 mai, London, Canada.

This paper won the "Best Paper Award" in the
"Tourism and Hospitality" section