_Bergeron, Jasmin and Marc-Antoine Vachon (2008), The Effects of Humour Usage by Financial Advisors in Sales Encounters, The International Journal of Bank Marketing, Vol. 26, No. 6.
This article was one of the three « Highly Commended Papers » in the Emerald Literati Network Awards for Excellence in 2009
Paulin, Michèle, Ronald J. Ferguson, and Jasmin Bergeron ( accepted, will be published in 2010 ), Customer Sociability and the Total Service Experience: Antecedents of Positive Word-of-mouth Intentions , Journal of Services Management , Vol. 21, No. 1.
Bergeron, Jasmin and Michel Laroche (2009), The Effects of Perceived Salesperson Listening Effectiveness in the Financial Industry, Journal of Financial Services Marketing, Vol. 14, No. 1, pp. 6-25.
Rajaobelina, Lova and Jasmin Bergeron (2009), Antecedents and consequences of buyer-seller relationship quality in the banking sector , The International Journal of Bank Marketing, Vol. 27, No. 5., pp.359-380.
_Bergeron, Jasmin, Jean-Mathieu Fallu, and Jasmin Roy ( 2008 ), Une comparaison des effets de la première et de la dernière impression dans une rencontre de vente, Recherche et Applications en Marketing , Vol. 23, No. 2, pp. 19-36.
_Bergeron, Jasmin, Jasmin Roy, and Jean-Mathieu Fallu (2008), Pleasantly Surprising Clients: A Tactic in Relationship marketing for building Competitive Advantage in the Financial Services Sector, Canadian Journal of Administrative Sciences, Vol. 23, No. 2.
_Goyette, Isabelle, Line Ricard, and Jasmin Bergeron (accepted, will be published in 2009), e-WOM scale : Une échelle de mesure du bouche-à-oreille dans un contexte de services électroniques, Canadian Journal of Administrative Sciences.
 _Paulin, Michèle, Ferguson, Ronald J. and Bergeron, Jasmin (2006), "Service climate and organizational commitment: The importance of customer linkages", Journal of Business Research , Vol. 59, No.8, pp. 906-915.
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Ricard, Line, Fabien Durif, and Jasmin Bergeron (2006), "Mieux connaître ses clients : identification des principaux moyens : Une étude exploratoire dans le secteur financier", Cahier de Recherche, Chaire Management des Services Financiers, 1-14.
_Laroche, Michel, Zhyong Yang, Gordon H.G. McDougall and Jasmin Bergeron (2005), “Internet versus Bricks-and-mortar Retailers: An Investigation into Intangibility and Its Consequences”, Journal of Retailing, Vol. 81, No. 4, pp. 251-267.
The Journal of Retailing is known as one of the five best academic journals in marketing by the AMA (American Marketing Association)
_Ferguson, Ronald J.; Paulin, Michèle and Bergeron, Jasmin (2005), “Relational and Legal Ties in the Performance of Interfirm Service Exchanges: The Empirical Case for Relationism”, Journal of the Academy of Marketing Science. Vol. 33, No.2, pp 217-234.
The Journal of the Academy of Marketing Science is known as one of the five best academic journals in marketing by the AMA (American Marketing Association)
_Laroche, Michel; McDougall, Gordon H.G.; Bergeron, Jasmin and Yang, Zhyong (2004), “How Intangibility Affects Perceived Risk”, Journal of Service Research, Vol. 6, No. 4, pp. 373-389.
Laroche, Michel; Bergeron, Jasmin; Cleveland, Mark and Goutaland, Christine (2003), “The Knowledge - Experience - Evaluation Relationship : A Structural Equations Modeling Test of Gender Differences”, Canadian Journal of Administrative Sciences. Vol. 20, No. 3, pp. 246-259.
Bergeron, Jasmin; Ricard, Line and Perrien, Jean (2003), ”Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire”, Canadian Journal of Administrative Sciences, Vol. 20, No. 2, pp. 107-120.
Cleveland, Mark; Babin, Barry J.; Laroche, Michel; Ward, Philippa and Bergeron, Jasmin (2003), “Information Search Patterns for a Christmas Gift Purchase: A Cross-National Examination of Gender Differences”, Journal of Consumer Behaviour: An International Review, Vol. 3, No. 1, pp. 20-47.
Laroche, Michel; Bergeron, Jasmin and Goutaland, Christine (2003), “How Intangibility Affects Perceived Risk: The Moderating Role of Knowledge and Involvement”, Journal of Services Marketing, Vol. 17, No. 2, pp. 122-140.
Laroche, Michel; Padapopoulos, Nicolas; Heslop, Louise A. and Bergeron, Jasmin (2003), “Effects of Subcultural Differences on Country and Product Evaluations”, Journal of Consumer Behaviour: An International Review, Vol. 2, No. 3, pp. 232-247.
Laroche, Michel; Bergeron, Jasmin; Tomiuk, Marc-Alexandre and Barbaro-Forleo, Guido (2002), “Cultural Differences in Environmental Knowledge, Attitudes, and Behaviors of Canadian Consumers”, Canadian Journal of Administrative Sciences, Vol. 19, No. 3, pp. 267-283.
Bergeron, Jasmin (2001), ”Les facteurs qui influencent la fidélité des clients qui achètent sur Internet”, Recherche et Applications en Marketing, Vol. 16, No. 3, pp. 31-45.
Laroche, Michel, Bergeron; Jasmin and Barbaro-Forleo, Guido (2001), ”Targeting Consumers who are Willing to Pay More for Environmentally Friendly Products”, Journal of Consumer Marketing, Vol. 18, No. 6, pp. 503-520.
Laroche, Michel; Bergeron, Jasmin and Goutaland, Christine (2001), “A Three-Dimensional Scale of Intangibility”, Journal of Service Research, Vol. 4, No. 1, pp. 26-38.
This article was nominated for the
“JSR Paper of the Year Award”
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